Smart Gamification, Boston, with Amy Jo Kim

by BostonPostMortem Board on May 27, 2011

in Event announcements

The Ad Club and Amy Jo Kim, CEO of Shufflebrain co-present:

Smart Gamification: Seven Core Concepts for Brands

Date: June 8, 2011, 9:00 am – 5:00 pm
Location: The Ritz Carlton, Boston
Trainer: Amy Jo Kim

Audience: Any start up, brand, or marketere looking to integrate social gaming into your product, service, or marketing efforts.

Price: $475 member / $550 non-member

Here’s the blurb from the event’s webpage:

Do you want to harness the power of games to create more engaging, compelling products and services? This dynamic, hands-on workshop will introduce you to the tools and techniques of Smart Gamification – AKA Applied Game Design. We’ll reveal the process and techniques behind gaming’s biggest hits, and equip you with powertools for injecting smart game design into your products, apps and services. You’ll learn key insights from gaming psychology, and best practices from games like The Sims, Rock Band, Farmville, and Frontierville.

Editor’s note:  Clearly, this event is aimed at non-game professionals.  But this is a rare opportunity for a full-day tutorial by Amy Jo Kim. And if you don’t know Amy Jo, do check out her twitter feed, or her blog, or some of her presentations.

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