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full time Performance Marketing Specialist

at Disruptor Beam in Framingham, MA

Disruptor Beam is building a new generation of games for every screen, based on popular universes like Game of Thrones and Star Trek. This is an opportunity to join a rapidly growing company, alongside a veteran team, working with some of the most iconic brands in entertainment.

We are seeking a performance-focused digital marketer to drive customer-acquisition efforts for our portfolio titles, Game of Thrones Ascent and Star Trek Timelines.

The Performance Marketing Specialist will design, implement and manage day-to-day operations of Disruptor Beam’s customer acquisition programs, balancing CPA with LTV to drive revenue for the company. Working as part of our internal marketing team, the successful candidate will deploy a variety of digital advertising tools and tactics across the full spectrum of channels — social, mobile, search, display, video, and other emerging platforms — to run, track, and optimize acquisition marketing campaigns for each of our game titles.

This position is located in Framingham, MA (Greater Boston area).

Responsibilities

--Research, evaluate, implement, and evolve performance-based product-marketing tactics, including customer acquisition, reacquisition, and remarketing, that drive key performance indicators
--Build, run and analyze ongoing A/B/n tests of channels, platforms, audiences, creative assets, landing pages, etc.
--Continually optimize digital ad performance, testing new opportunities and retiring underperforming campaigns on a daily basis
--Assist with the planning and analysis of brand and awareness campaigns
--Keep abreast of developments in the performance-marketing segment and act as day-to-day manager of mobile ad providers and other service suppliers

Requirements

--MBA or BS in Statistics, Applied Mathematics, Digital Marketing or a related area, or work-equivalent experience
--Proven track record setting up and running successful (ROI positive) performance marketing campaigns
--Experience creating dashboards and reports to analyze and communicate the effectiveness of marketing programs
--Strong affinity for Game of Thrones, Star Trek, and similar fantasy/SF/horror IP
--Well versed in the latest developments and trends in digital performance-based marketing
--Entrepreneurial, self-motivated, and comfortable working in an lightly structured, fast-paced, collaborative environment
--Highly analytical and an eager problem-solver
--Excellent presentation and written/oral communication skills in English
--Ability to work legally in the United States

Pluses

--Hands-on experience running mobile app-install campaigns on Facebook and other leading mobile ad platforms (Fiksu, Chartboost, Flurry, AdColony, etc.)
--Experience using Tableau for campaign analysis and reporting

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Published at 09-11-2015
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