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full time Product Marketing Manager

at Disruptor Beam in Framingham, MA

Disruptor Beam is building a new generation of games for every screen, based on popular universes like Game of Thrones and Star Trek. This is an opportunity to join a rapidly growing company, alongside a veteran team, working with some of the most iconic brands in entertainment.

We are looking for an experienced Product Marketing Manager with strong execution skills and a compelling product-marketing background to lead the product lifecycle for our mobile and web games.

The Product Marketing Manager is the Marketing product-owner focused on developing, executing and communicating a go-to-market plan that drives acquisition, conversion, retention and referral. As a part of Marketing team reporting to the CMO, he/she will build strong partnerships with marketing and game development teams while regularly interacting with PR, Creative, Business Development and others to create great games, brands and strong community.

What you’ll do
Develop each title’s product marketing strategy, from product positioning to consumer validation and messaging
Create and implement go-to-market plans for each title, and oversee day-to-day execution by internal and external marketing teams, including Creative, PR, Community and User Acquisition
Build and maintain a thorough understanding of the competitive landscape and market trends by conducting customer and market research, competitive analysis, collecting and analyzing behavioral data
Help in shaping the product strategy by building and using the knowledge on target markets. Define Marketing strategy, product positioning, value proposition, target audience and build a brand identity for our games
Collaborate with Product Managers to drive revenue by identifying and targeting consumers in key audience segments
Create and manage player retention, re-engagement and re-acquisition programs post-launch
Manage external vendors in agency relationships as needed
Ruthlessly test and measure the effectiveness (ROI) of product marketing programs

What we seek
At least 3+ years of relevant experience in marketing, preferably in a video games industry, e-commerce, consumer live service, top entertainment brands or IP's.
Experience in Product marketing is required together with other areas including mobile, online and offline, brand marketing, search, CRM, social media, PR, retention marketing and/or loyalty
Proven ability to continually develop creative, innovative marketing programs that generate results
Strong skills in marketing analysis, KPI-driven decision making and performance-based marketing
Demonstrated expertise directing creative teams to successful outcomes
Experience developing and managing marketing budgets and forecasts
Ability to work well under pressure and with dynamic deadlines
Excellent written and oral communication skills
Prior experience with agile development methodologies is preferred
Free-to-play and mobile game (iOS/Android) experience are both major pluses

What You’ll Get
We offer world class health insurance. You'll have access to a national network of doctors that provides comprehensive coverage when you need it most.
We believe that rest unlocks creativity, so we encourage our employees to take advantage of our open vacation policy. Our employees take as much vacation as they want, when they want it, as long as they’re getting their work done.
Start work earlier or later according to your inner clock as the core office hours don’t start until 10 am.

About Us
Disruptor Beam is a Boston-area game company that transports fans of beloved movies, literary and television series into the worlds they love. By linking game content to episodes and books, players become a part of the world as stories continue to evolve around them. The company's games are available on the App Store for iPhone, iPad and iPod Touch; on Google Play for Android devices; and on the web. Founded and led by game industry veteran and serial entrepreneur Jon Radoff, Disruptor Beam is backed by a group of technology and gaming entrepreneurs from the Boston area. For more information, visit www.disruptorbeam.com.

At Disruptor Beam, we we celebrate, support, and thrive on hiring people from different and diverse backgrounds. Disruptor Beam is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

To all recruitment agencies: Disruptor Beam does not accept agency resumes. Please do not forward resumes to our jobs alias, Disruptor Beam employees or any other company location. Disruptor Beam is not responsible for any fees related to unsolicited resumes.

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Published at 04-05-2016
Viewed: 1644 times