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applicant

full time Online Marketing Manager

at Disruptor Beam in Framingham, MA

Disruptor Beam is building a new generation of games for every screen, based on popular universes like Game of Thrones, Star Trek, and The Walking Dead. This is an opportunity to join a rapidly growing company, alongside a veteran team, working with some of the most iconic brands in entertainment.

We are seeking a performance-focused digital marketer to drive customer acquisition efforts for our portfolio titles, Game of Thrones Ascent, Star Trek Timelines and The Walking Dead.

The Online Marketing Manager will design, implement and manage day-to-day operations of Disruptor Beam’s customer acquisition programs, balance CPA with LTV to drive revenue for the company.

Working as part of our internal marketing team, the successful candidate will deploy a variety of digital advertising tools and tactics across the full spectrum of channels — social, mobile, search, display, video, and other emerging platforms — to run, track, and optimize acquisition marketing campaigns for each of our game titles.

What You’ll Do
- Research, evaluate, implement, and evolve performance-based product marketing tactics, including customer acquisition, reacquisition, and reengagement, that drive key performance indicators
- Build, run and analyze ongoing A/B/n tests of channels, platforms, audiences, creative assets, landing pages, etc.
- Continually optimize digital ad performance, testing new opportunities and retiring underperforming campaigns on a daily basis
- Assist with the planning and analysis of brand and awareness campaigns
- Keep abreast of developments in the performance marketing segment and act as day-to-day manager of mobile ad providers and other service suppliers

What We Seek
- BS in Statistics, Applied Mathematics, Digital Marketing or a related area, or work equivalent experience
- 2+ years of experience in a digital marketing role
- Proven track record setting up and running successful (ROI positive) performance marketing campaigns
- Experience creating dashboards and reports to analyze and communicate the effectiveness of marketing programs
- Strong affinity for Game of Thrones, Star Trek, The Walking Dead and similar fantasy/SF/horror IP
- Analytical, innovative, and creative with strong attention to detail.
- Hard working with the ability to take initiative and be adaptive.
- A talent for pattern recognition and strong ability to learn the ins and outs of a market, including what drives it.
- Hands-on experience running mobile app install campaigns on Facebook and other leading mobile ad platforms (NativeX, Chartboost, Flurry, AdColony, etc.) is a strong Plus
- Experience using Tableau for campaign analysis and reporting is a strong Plus
- You strive to remain current with relevant trends and best practices in a performance marketing environment.
- Highly analytical and an eager problem-solver
- The ability to communicate clearly and effectively with all levels of the organization using excellent - fluent English verbal and written communication skills.

What You’ll Get
- Disruptor Beam offers a competitive, high-quality benefit programs to their employees designed to help support employees’ overall health, savings and retirement goals. Other programs help protect employees against income interruption and the financial effects of illness. Helping to support the needs of our employees and their families is a high priority for Disruptor Beam.
- We believe that rest unlocks creativity, so we encourage our employees to take advantage of our open vacation policy. Our employees take as much vacation as they want, when they want it, as long as they’re getting their work done.
- Start work earlier or later according to your inner clock as the core office hours don’t start until 10 am.

About Us
Disruptor Beam is a Boston-area game company that transports fans of beloved movies, literary and television series into the worlds they love. By linking game content to episodes and books, players become a part of the world as stories continue to evolve around them. The company's games are available on the App Store for iPhone, iPad and iPod Touch; on Google Play for Android devices; and on the web. Founded and led by game industry veteran and serial entrepreneur Jon Radoff, Disruptor Beam is backed by a group of technology and gaming entrepreneurs from the Boston area. For more information, visit www.disruptorbeam.com.

At Disruptor Beam, we celebrate, support, and thrive on hiring people from different and diverse backgrounds. Disruptor Beam is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

To all recruitment agencies: Disruptor Beam does not accept agency resumes. Please do not forward resumes to our jobs alias, Disruptor Beam employees or any other company location. Disruptor Beam is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.

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Published at 15-03-2017
Viewed: 853 times