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Mobile Games Marketing Manager
at Majesco Entertainment in Foxboro, MA
We have an immediate opening for a full-time Mobile Games Marketing Manager who will be responsible for all marketing activities related to the development and launch of key Majesco brands and will work closely with SVP of Mobile to ensure our titles deliver the highest quality experience for our target audience. This person will lead cross-functional teams to plan and execute results-oriented marketing and distribution campaigns.
MINIMUM QUALIFICATIONS
• BS/BA in Marketing, Business or related field
• 2+ years mobile games or social media marketing experience
• Experiencing marketing and launching applications for Apple iOS and Android, involving social media
• Strong interest in the latest mobile technologies and promotional strategies that support them
• Good understanding of the casual games consumer with strong analytic skills with a data-driven mentality
• Track record of developing world-class marketing plans in the mobile games or related industry
• Self-starting leader with a strong work ethic and focus on results
• Must be a team player with the ability to manage and generate buy-in from cross-functional teams
• Ability to manage and prioritize multiple projects and work around tight deadlines
• Proven ability to work in a collaborative creative team environment.
• Strong professional, written, verbal, communication and interpersonal skills
• Strategic thinker, creative marketer
PRIMARY RESPONSIBILITIES
• Driving sales and traffic to all mobile projects
• Partnering with product development to ensure the delivery of high quality consumer experiences
• Researching designs and features to address competitive market conditions and evolving business models
• Drive product lifecycle management, including monetization plans, user ROI, and content updates
• Deliver successful marketing campaigns, including social media, PR and paid ads
• Leverage user behavior and analytical data to enhance customer acquisition, retention and revenue
• Manage asset creation and distribution plans
• Stay abreast of current trends related to the organization’s products.
THE COMPANY
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama, Alvin and the Chipmunks, and Hulk Hogan's Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. This position would be located in the Foxboro, MA studio.
In addition, Majesco is an Equal Opportunity Employer. We offer compensation commensurate with experience and a competitive benefits package that includes comprehensive medical, dental, vision, group life insurance and a 401K plan. More information can be found online at http://www.majescoentertainment.com/.
Published at 21-12-2011
Viewed: 954 times
Viewed: 954 times